Monday, July 21, 2014

Contest: Lay's India Football Favourites- Cheesy Jalepeno, Apple Chilli, and Tangy Herb

The Lay's Universe is getting a ton of use out of Lionel Messi, lol. Not only is he a spokesman for Lay's here in the US (you know you saw that adorable commercial with the old man sneaking a chip from Messi's bag during the World Cup, it was on like every 2 minutes), but the commercials have been reused in multiple countries (some poorly edit the bag to be red instead of the signature Yellow, and then they edit it to show a local celebrity with him, it's hilarious). Messi has also been all over Lay's Spain's bags and website for the last year or so. And Russia has this exact same picture of Messi on their "Mystery" flavored bags. Finally though, Messi's appearance actually ties into a collection of Soccer inspired flavors; justifying plastering arguably the greatest living soccer player on their bags. The 3 flavors are "Cheesy Jalepeno", "Apple Chilli", and "Tangy Herb". Chip fans can vote on their favorite of the 3 and are entered in for a chance to win a trip to see Messi 'play live'.
Pretty good use of his star power if you ask me.
However, in my opinion, NOT A ONE of these flavors actually sound good. I'm slightly intrigued by Apple Chilli... but really... how is that even a thing? I know India likes some 'loud' flavors, but these flavors are screaming. India does take a bit of this into account though... as they make all their chips in "Ruffles" form. "Ruffles" do stand up to much more flavor, so they're probably a'ight.

So, would you call these Soccer inspired flavors? Or does it look like a chance to hock some chips in the name of Messi? Would you go out of your way to try one of these? Have you tried em?
Let us know down below...

Saturday, July 19, 2014

Gotta Get At This: Lay's Romania Ginga Puyñio and Ginga Cabraçao

Lay's Romania is getting into the Rio spirit with two Brazilian/Celebrity inspired flavors. "Ginga Puyñio" is a flavor inspired by Romanian rapper Puya and "Ginga Cabraçao" is inspired by Romanian TV personality/athlete Cabral. "Ginga" is slang for soul in Portugese... so the names are a play on The soul of Puya and the soul of Cabral with a Portugese twist. I haven't been able to find what the flavors exactly are, but the Cabral bag is the spicier of the two.
Puya and Cabral have been the spokesmen for Lay's Romania for a while now and it seems the unlikely duo have resonated with Romanians, so it's no surprise they are getting their own Summer flavors. I'd love to try these and see what they're all about, but Romanian Lay's are hard to come by here in California.

Friday, July 18, 2014

WTF? of the Day: PepsiCo, you are getting your money's worth.

I can't believe I didn't realize this until now...
Enjoy Lay's getting the most out of this commercial they shot with Lionel Messi...(the best bit is the crappy edited bags lol)

Original from Argentina.
Spain featuring Iker Casillas.
Romania featuring Puya and Cabral.
Italy featuring Fabio Cannavaro.
Turkey featuring the hilarious Yaya-type lady that is in all the Turkish Lay's commercials.
Lay's Arabia and Chipsy Egypt featuring Ahmed Helmy

I'm sure there are more. If you know of some, share them below and let the world see!!

PS if the HORRIBLE green screen wasn't obvious to you... here's the behind the scenes proof that they used a body double and shot Messi's scenes on a green screen set.

Wednesday, July 16, 2014

Contest: Lay's USA Do Us A Flavor 2014 Finalists Announced

Today Lay's USA announced the 4 finalists in 2014's "Do Us A Flavor" contest. The flavors are even more exciting then I could have imagined; "Cappuccino", "Wasabi Ginger", "Cheddar Bacon Mac & Cheese", and "Mango Salsa". This year Lay's expanded their contest to include other textures like Kettle Cooked and Wavy which lends itself better to certain flavors. "Cappuccino" and "Cheddar Bacon Mac & Cheese" will both come in the standard, tried and true, Lay's cut.
"Cappuccino" sounds awesome to me, I'm a huge fan of the salty-sweet combo, and it seems to be working for Lay's. I loved "Chicken & Waffles" last year, and the Chocolate covered Wavy chips released at Christmas were such a hit that I couldn't even get a bag. "Cheddar Bacon Mac & Cheese" seems like the sure-to-be winner. Americans love a Cheesy chip... look how well "Garlic Cheesy Bread" did last year, eventually becoming the winning flavor. This flavor has everything foodie fans love; Cheese, Bacon, and Macaroni & Cheese. The other flavors are a bit more fun, but this one is the only one I see having mass appeal.
The Kettle Cooked option comes in "Wasabi Ginger", I'm personally not excited, but I can see people loving this. I can't bare Wasabi. But, I think if you loved "Siracha" last year, you will be intrigued by this bag. And I think the Kettle Cooked chip will suit it well. The thicker cut, richer potato flavor, and saltyness will stand up to the brightness of the Wasabi and Ginger. For a similar reason, the Wavy "Mango Salsa" bag is probably the bag I will be buying the most. "Mango Salsa" is a sweet take on refreshing salsa... that flavor, paired with thicker, crunchier Wavy chips, sounds like a perfect match.

So, are you pumped up for these flavors too? Or do they seem a bit ridiculous?
They should hit stores 7/28... Happy Hunting my friends!

Tuesday, July 15, 2014

Contest: Lay's Perú Copa De Los Sabores Round 3

Tricky, Tricky, Lay's Peru. Hilariously, Peru announced that the only flavor in Round 3 of their Copa De Los Sabores contest would be the "Peru" flavor; "Pollo a la Brasa" (Rotisserie Chicken). This means The flavor representative of the host nation moves instantly to the final round against last round winner Brazil and 1st round winner Italy. Well played Peru, well played.

Monday, July 14, 2014

Contest: Lay's Argentina Copa De Los Sabores

Click to Enlarge

Look who is late to the party. Argentina joined the Copa De Los Sabores game about a month ago... a good 1-2 months behind every other country... so, I might have missed talking about it right away. BUT it's definitely their fault lol.  This World Cup collection features 4 flavors that represent Argentina's take on Mexico, Themselves, China, and Spain. They are pretty straight forward and use the fun packaging we saw from Lay's Chile. The Mexico flavor is "Quesadilla"... mmmm. Argentina is representing themselves with "Asado" aka "Grilled Beef". China is getting the hilarious "Empanadita China" which is an "Eggroll" but described as a Chinese handheld pie, lol. Lastly, Spain is typecast with "Chorizo Iberico".
I don't know how long this collection will be available, but if you are in Argentina now, feel free to eat your feelings about losing the World Cup with these before they are gone for good.